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Contractor Websites — Contractor Marketing — SEO for Contractors
We specialize in contractor marketing on the Internet and building contractor websites. Most contractors say that their biggest problem is getting a steady stream of customer calls and those much needed contractor leads. In today’s world, this requires Internet Marketing — getting customers to your contractor website and getting them to call. This may not be as true if you’re in a small town. But in urban areas, your competitors are increasingly moving onto the Internet and searching for websites for contractors because that’s where the action is. The most recent survey available (July 2008) found that nationwide, only 30% of customers relied on Yellow Pages to find contractors, whereas 60% relied on the Internet to locate electricians, plumbers, HVAC, and other kinds of contractors. This statistic in favor of Internet marketing for contractors has only become more lopsided in recent years.
HappyContractor was started by Kim Hopkins, who owns an electrical contracting company in Los Angeles that wanted more customers. In 1996, Kim went onto the Internet to find customers. He had started by looking for a company that specialized in Internet marketing for contractors. At the time, the Internet was only a few years old and no such companies existed. So, he built his own contractor website. Since then, he’s been on a mission to learn everything there is to know about contractor marketing on the Internet — both Pay-Per-Click and Search Engine Optimization. And it’s worked — the website of The Electric Connection usually ranks Number 1 on the search engines (just below the three Pay-Per-Click ads at the top of the page). The company is now a 25-person electrical contracting company.
Contractor marketing on the Internet requires the knowledge and skills of two fields — contracting and Internet marketing. There are a number of companies out there that offer to build websites for contractors, manage AdWords campaigns, or do SEO for contractors. However, do they know what customers look for in a contractor website? Do they know the customer “Go Buttons” that should appear on websites for contractors? Do they know how SEO for contractors differs from that of other small businesses? The staff at HappyContractor does. They made the website of The Electric Connection Number 1 in Los Angeles and then went on to do the same for contractors across the country. Our clients in the Number 1 spot for their locality include plumbers, HVAC contractors, electricians, and general contractors.
Websites for Contractors
Check out the HappyContractor sample websites for contractors in your trade. Our contractor websites include a number of informative articles. This is helpful to customers, but also is important to boost a website’s rankings on search engines. Search engines like Google rank websites, in part, on whether they provide useful information. This is in their interest, as the more useful information they provide to searchers, the more people will use the search engine.
Getting your website to the top of the search engines is the key to customers being able to find it and getting more contractor leads. But once customers find your website, will they call? Our staff at HappyContractor design customer appeal and customer hot buttons into your contractor website so that your customers will call. Our first website, for The Electric Connection in Los Angeles, is the major source of new customer calls for the company. It generates over $500,000 a year in new electrical business. You can check customer reviews for how our websites work for plumbers, HVAC contractors, electricians, and general contractors across the country.
Call HappyContractor at 800-990-5811
If you would like to find out more about whether Internet marketing will work for your contracting company, please give us a call. If you have a website already, we’ll be happy to give you a free evaluation as to how it could generate more customer calls. If you are already doing Pay-Per-Click, we can give you a free evaluation of that as well. If you’re new to Internet marketing for contractors, that’s fine, too. Call 800-990-5811 between 8-5 Pacific Time. We can tell you all about how to get contractor leads by using SEO for contractors. We look forward to talking with you.
Kim Hopkins, CEO
Here's our most recent Contractor Blog post:
Your contracting business needs to have an online presence in order to attract more attention and ultimately, customers. As the owner or manager of a contracting business, you are probably not familiar with what it takes to build a functioning contractor website that will draw in potential clients. You wouldn’t hire an electrician for a plumbing job and you wouldn’t hire a plumber for an electrician job. This same reasoning applies to hiring the right team to build your website. The team at Happy Contractor specializes in building high-ranking websites for contracting businesses like yourself.
Contractor websites don’t have to be fancy and have a lot of functions and bling. However, the sites need to be attractive and clean. This is your way of making a good first impression. Sites that are difficult to navigate or don’t work properly are going to be a turn-off for potential clients. If a client can’t find your phone number or figure out what it is you do exactly, they are going to keep browsing until they find one they can easily contact.
Potential customers are also going to want to investigate your reputation a little. Gone are the days where you opened up a phonebook and randomly called the first number you found. Now, people want to check out reviews from previous clients. Posting reviews to your site will allow people to see what other customers experienced. This is just one aspect to a website that will encourage people to call your business. Your website is an excellent contractor marketing tool. There are many elements to marketing your business via your website. However, you need to know how to use it best. Don’t leave it up to chance. Hire the professionals at Happy Contractor to build you a site that will get you ranked high in the search engines and increase your customer base.
Your contracting business needs to have some kind of presence on the web. We live in a digital age and people rarely use the actual yellow pages to find a business that will help them fulfill their needs. It is all about finding a business on the internet, checking out their web page and finding out as much information about the business before actually making a call. Contractor web design can be a potential client’s first impression of your business. A poorly designed page may have them looking elsewhere, even if your business is the most qualified. Appearances do matter and Happy Contractor is here to help you make a good first impression.
The first time a customer lands on your web page, you want to attract them to your business. This is an excellent tool for contractor marketing. You have the opportunity to use pictures, something that isn’t an option when somebody is flipping through the yellow pages. Your contractor website can include a list of services you offer, testimonials from previous customers and even coupons for service. All of these items can be neatly displayed so that a customer browsing from their home computer or their cell phone will see all the pertinent information about your business and be able to call you.
One of the key elements of a website is contractor advertising. You will need a professional to help you use certain words that will get your website to the top of the search engine where more potential clients will see it. This takes a special skill set as well as knowledge about search engine optimization. You don’t have to waste your time dealing with things. Let the professionals at Happy Contractor help you get the best website possible with visibility that will drive customers to your door.
The internet is a powerful marketing tool that many businesses are still struggling to master. Most business owners are experts at their business of choice, not website design and internet marketing. Unfortunately, the internet is where most people get their information. If your business isn’t on the internet, you could be missing out on a lot of business. It is time to make the move into the technological world and learn more about websites for contractors. The team at Happy Contractor have been helping businesses just like yours get on the map and attract more clients by developing a strong presence on the internet.
This is a job that requires special skills and a lot of knowledge about SEO for contractors. The best websites may get pushed to the bottom of the search results on any given search engine if proper SEO (search engine optimization) is not utilized. It can be confusing to somebody who has never had to deal with SEO or the ins and outs of search engine ranking. Your website is the perfect place for you to showcase your contracting business as well as offer various avenues for marketing. Internet marketing for contractors is a valuable tool that will help drive business to your front doors.
Marketing for contractors is important, as you know. You have to tell customers who you are and what your business does. With a website, you have the chance to do all of that on a single page. One quick glance at your website will tell customers everything they need to know. It is all about the design of the page. It needs to be attractive as well as clean and easy to read and navigate. Give Happy Contractor a call today and discover the difference we can make with your business’s online presence.
Get More Customers with Internet Marketing
If you're a contractor looking to attract more and better customers to your company, you've come to the right place. At HappyContractor we focus on exactly one thing - getting your contractor website to the top of the first page of all the major Internet search engines, including Google, Yahoo, and Bing.
90% of all Internet searches never get past the first page. 63% of all clicks go to the top three listings on page 1."
We've been doing Internet marketing for contractors since 1996. While the details of successful Internet marketing can be complicated, the basics can be summed up in one simple rule: If you want more customers from the Internet, your website must be listed at the top of the first page of the search engines.
Our mission at HappyContractor is to get your website onto the first page of every major search engine, and then to do whatever it takes to move your website up to the top of the first page.
Internet Marketing by Contractors for Contractors
At HappyContractor we specialize in Internet marketing for CONTRACTORS. Not veterinarians, jewelry stores, real estate agents, or flower shops. There are plenty of SEO companies out there who will take on all different kinds of clients, but we focus solely on contractors. Why? Because we know contracting and contractors.
In addition to our Internet marketing company, we've also been running our own 25 person contracting company in Los Angeles for over 30 years. We know the psychology of customers who are looking for contractors. We know the kind of marketing they respond to, what kinds of websites appeal to them, and what their "Go Buttons" are. In 2010 our own contractor website generated over $600,000 in business from new customers.
Call to 800-990-5811 to Discuss Internet Marketing for Your Company
If you're a contractor, and you're serious about getting more customers and expanding your business, contact us by e-mail or phone, 8-5, Pacific Time at 800-990-5811. We'll be happy to discuss Internet marketing for your company and answer any questions you may have.
General Contractor Mike Turner
Mike Turner & Son Construction
You got my website onto page 1 in less than a month. Thanks! I went from no customers to being booked solid for the next three months.
Electrical Barbara Birkshire
With another SEO company, we could only get on the third page of Google. With Happy Contractor we're #1 on page 1 of Google for all three cities we requested.
Heating and Air Fred Gilman
FG Heating and Air
90% of my business comes from your website and Internet marketing. Your service is really invaluable to my company.
Plumbing Romero Aguilar
B & R Plumbing & Drain Cleaning
It's been just five weeks since you re-designed and did SEO for our company website. We're already on the first page of Google!