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Contractor Websites — Contractor Marketing — SEO for Contractors
We specialize in contractor marketing on the Internet and building contractor websites. Most contractors say that their biggest problem is getting a steady stream of customer calls and those much needed contractor leads. In today’s world, this requires Internet Marketing — getting customers to your contractor website and getting them to call. This may not be as true if you’re in a small town. But in urban areas, your competitors are increasingly moving onto the Internet and searching for websites for contractors because that’s where the action is. The most recent survey available (July 2008) found that nationwide, only 30% of customers relied on Yellow Pages to find contractors, whereas 60% relied on the Internet to locate electricians, plumbers, HVAC, and other kinds of contractors. This statistic in favor of Internet marketing for contractors has only become more lopsided in recent years.
HappyContractor was started by Kim Hopkins, who owns an electrical contracting company in Los Angeles that wanted more customers. In 1996, Kim went onto the Internet to find customers. He had started by looking for a company that specialized in Internet marketing for contractors. At the time, the Internet was only a few years old and no such companies existed. So, he built his own contractor website. Since then, he’s been on a mission to learn everything there is to know about contractor marketing on the Internet — both Pay-Per-Click and Search Engine Optimization. And it’s worked — the website of The Electric Connection usually ranks Number 1 on the search engines (just below the three Pay-Per-Click ads at the top of the page). The company is now a 25-person electrical contracting company.
Contractor marketing on the Internet requires the knowledge and skills of two fields — contracting and Internet marketing. There are a number of companies out there that offer to build websites for contractors, manage AdWords campaigns, or do SEO for contractors. However, do they know what customers look for in a contractor website? Do they know the customer “Go Buttons” that should appear on websites for contractors? Do they know how SEO for contractors differs from that of other small businesses? The staff at HappyContractor does. They made the website of The Electric Connection Number 1 in Los Angeles and then went on to do the same for contractors across the country. Our clients in the Number 1 spot for their locality include plumbers, HVAC contractors, electricians, and general contractors.
Websites for Contractors
Check out the HappyContractor sample websites for contractors in your trade. Our contractor websites include a number of informative articles. This is helpful to customers, but also is important to boost a website’s rankings on search engines. Search engines like Google rank websites, in part, on whether they provide useful information. This is in their interest, as the more useful information they provide to searchers, the more people will use the search engine.
Getting your website to the top of the search engines is the key to customers being able to find it and getting more contractor leads. But once customers find your website, will they call? Our staff at HappyContractor design customer appeal and customer hot buttons into your contractor website so that your customers will call. Our first website, for The Electric Connection in Los Angeles, is the major source of new customer calls for the company. It generates over $500,000 a year in new electrical business. You can check customer reviews for how our websites work for plumbers, HVAC contractors, electricians, and general contractors across the country.
Call HappyContractor at 800-990-5811
If you would like to find out more about whether Internet marketing will work for your contracting company, please give us a call. If you have a website already, we’ll be happy to give you a free evaluation as to how it could generate more customer calls. If you are already doing Pay-Per-Click, we can give you a free evaluation of that as well. If you’re new to Internet marketing for contractors, that’s fine, too. Call 800-990-5811 between 8-5 Pacific Time. We can tell you all about how to get contractor leads by using SEO for contractors. We look forward to talking with you.
Home was last modified: October 2nd, 2015 by
Kim Hopkins, CEO
Here's our most recent Contractor Blog post:
Getting your business seen by potential customers can be a big job. Hiring a marketing firm to create advertisements and media ads can be very expensive and isn’t always an option for some small contracting businesses. Fortunately, there is a much more affordable method of contractor marketing that you may not be aware of and taking advantage of—your own website. The team at Happy Contractor knows just what it takes to market your business on one of the most popular channels in the world, the internet. The internet is your best resource and it is probably one of your least used resources for marketing your services.
By creating an appealing, functional contractor website, you are giving customers everything they need to know about your business. They will get the chance to see who you are, what you do and what other customers have experienced when they used your services. We live in a very visual, digital age. People need to be able to get on their smart phone or use their tablet to quickly look up services in their area. When they land on your website, they need to see the finished product. They need to know exactly what it is you can do. These may all seem like little, insignificant details, but these are the things that get customers in the door or on the phone.
If you are a contractor who hasn’t taken the advantage of contractor websites and what they can mean for your business, you need to take action. The marketing tools available via your website are extensive and easily adjusted. Of course, it is best if you hire a professional to take care of the construction of the website and the handling of the marketing campaigns. You can count on the team at Happy Contractor to take care of everything you need to get your website off the ground.
Contractor Websites Best Left to the Professionals was last modified: September 22nd, 2015 by
We have all become very adept at using the internet to find what we need. Nearly everything we do is somehow connected to the internet. Shopping, looking for services and finding out about things happening in your hometown are all done via the internet. What many people don’t ever think twice about is how the websites get put together or established. It is just there and we love the ones that are easy to use. Is your business online? Is your business taking advantage of the massive audience available online? If you don’t have a contractor website, it is time for you to give Happy Contractor a call and discover what you are missing out on.
Contractor websites are an excellent way for your company to get seen by a much wider base of people. Often times, customers are browsing the internet, looking for ideas. If your website is there and ready for them to browse through your work and what you do, you are more likely to pull them in should you just have an ad in the phone book. Creating a visually attractive site that showcases your best work, while making it easy for a customer to reach out is one way to increase your customer base.
Contractors often rely on word of mouth to attract new clients. That is an effective way, but there is a much wider audience out there that may never hear your name. Contractor marketing via your website is an effective tool that gets your name out there. Anybody who gets on the internet and searches for your particular service will stumble on to your page, which is exactly what you want to happen. Getting your page to the top in searches is something you want to leave to the professionals, like those at Happy Contractor. Give us a call today and learn more about how a website can help your business grow.
Discover How Contractor Marketing Can Increase Your Business was last modified: August 26th, 2015 by
It isn’t easy managing every little aspect of your business. You probably have an accountant to keep the books and manage your money and a manager in your contracting business to help manage the employees so you can focus on the business end. Everybody has something they are good at and trained for. It only makes sense you would hire somebody who is trained and experienced in building and maintaining a contractor website for your business. This is something the team at Happy Contractor is trained to do. Your contracting business deserves the best and that is what you will get.
There is a lot more that goes into creating a functional website than many people realize. Some assume it is a simple process and in many ways it is, but because you are promoting your business and putting yourself out there, it is important to have a site that represents your business the right way. Some contractor websites are very basic and offer no real information. The customer isn’t really given all the tools and information they need to make that first call. You could be missing out on customers by not telling them all they need to know and making them feel confident your business is the one they need to call.
Contractor marketing is something you are probably very familiar with and you automatically see dollar signs when you think of a marketing campaign. However, with your own website, you are getting the chance to market your business without paying a fortune. It is a valuable tool that is ready and waiting for you to use. Don’t stress yourself about how to use it. Leave it to the professionals while you focus on your business. Give Happy Contractor a call today and see what we can do for you and your business by establishing your presence on the internet.
Leave Your Contractor Website to the Professionals was last modified: July 24th, 2015 by
Get More Customers with Internet Marketing
If you're a contractor looking to attract more and better customers to your company, you've come to the right place. At HappyContractor we focus on exactly one thing - getting your contractor website to the top of the first page of all the major Internet search engines, including Google, Yahoo, and Bing.
90% of all Internet searches never get past the first page. 63% of all clicks go to the top three listings on page 1."
We've been doing Internet marketing for contractors since 1996. While the details of successful Internet marketing can be complicated, the basics can be summed up in one simple rule: If you want more customers from the Internet, your website must be listed at the top of the first page of the search engines.
Our mission at HappyContractor is to get your website onto the first page of every major search engine, and then to do whatever it takes to move your website up to the top of the first page.
Internet Marketing by Contractors for Contractors
At HappyContractor we specialize in Internet marketing for CONTRACTORS. Not veterinarians, jewelry stores, real estate agents, or flower shops. There are plenty of SEO companies out there who will take on all different kinds of clients, but we focus solely on contractors. Why? Because we know contracting and contractors.
In addition to our Internet marketing company, we've also been running our own 25 person contracting company in Los Angeles for over 30 years. We know the psychology of customers who are looking for contractors. We know the kind of marketing they respond to, what kinds of websites appeal to them, and what their "Go Buttons" are. In 2010 our own contractor website generated over $600,000 in business from new customers.
Call to 800-990-5811 to Discuss Internet Marketing for Your Company
If you're a contractor, and you're serious about getting more customers and expanding your business, contact us by e-mail or phone, 8-5, Pacific Time at 800-990-5811. We'll be happy to discuss Internet marketing for your company and answer any questions you may have.
General Contractor Mike Turner
Mike Turner & Son Construction
You got my website onto page 1 in less than a month. Thanks! I went from no customers to being booked solid for the next three months.
Electrical Barbara Birkshire
With another SEO company, we could only get on the third page of Google. With Happy Contractor we're #1 on page 1 of Google for all three cities we requested.
Heating and Air Fred Gilman
FG Heating and Air
90% of my business comes from your website and Internet marketing. Your service is really invaluable to my company.
Plumbing Romero Aguilar
B & R Plumbing & Drain Cleaning
It's been just five weeks since you re-designed and did SEO for our company website. We're already on the first page of Google!