Contractor Websites — Contractor Marketing — SEO for Contractors
We specialize in contractor marketing on the Internet and building contractor websites. Most contractors say that their biggest problem is getting a steady stream of customer calls and those much needed contractor leads. In today’s world, this requires Internet Marketing — getting customers to your contractor website and getting them to call. This may not be as true if you’re in a small town. But in urban areas, your competitors are increasingly moving onto the Internet and searching for websites for contractors because that’s where the action is. The most recent survey available (July 2008) found that nationwide, only 30% of customers relied on Yellow Pages to find contractors, whereas 60% relied on the Internet to locate electricians, plumbers, HVAC, and other kinds of contractors. This statistic in favor of Internet marketing for contractors has only become more lopsided in recent years.
HappyContractor was started by Kim Hopkins, who owns an electrical contracting company in Los Angeles that wanted more customers. In 1996, Kim went onto the Internet to find customers. He had started by looking for a company that specialized in Internet marketing for contractors. At the time, the Internet was only a few years old and no such companies existed. So, he built his own contractor website. Since then, he’s been on a mission to learn everything there is to know about contractor marketing on the Internet — both Pay-Per-Click and Search Engine Optimization. And it’s worked — the website of The Electric Connection usually ranks Number 1 on the search engines (just below the three Pay-Per-Click ads at the top of the page). The company is now a 25-person electrical contracting company.
Contractor marketing on the Internet requires the knowledge and skills of two fields — contracting and Internet marketing. There are a number of companies out there that offer to build websites for contractors, manage AdWords campaigns, or do SEO for contractors. However, do they know what customers look for in a contractor website? Do they know the customer “Go Buttons” that should appear on websites for contractors? Do they know how SEO for contractors differs from that of other small businesses? The staff at HappyContractor does. They made the website of The Electric Connection Number 1 in Los Angeles and then went on to do the same for contractors across the country. Our clients in the Number 1 spot for their locality include plumbers, HVAC contractors, electricians, and general contractors.
Websites for Contractors
Check out the HappyContractor sample websites for contractors in your trade. Our contractor websites include a number of informative articles. This is helpful to customers, but also is important to boost a website’s rankings on search engines. Search engines like Google rank websites, in part, on whether they provide useful information. This is in their interest, as the more useful information they provide to searchers, the more people will use the search engine.
Getting your website to the top of the search engines is the key to customers being able to find it and getting more contractor leads. But once customers find your website, will they call? Our staff at HappyContractor design customer appeal and customer hot buttons into your contractor website so that your customers will call. Our first website, for The Electric Connection in Los Angeles, is the major source of new customer calls for the company. It generates over $500,000 a year in new electrical business. You can check customer reviews for how our websites work for plumbers, HVAC contractors, electricians, and general contractors across the country.
Call HappyContractor at 800-990-5811
If you would like to find out more about whether Internet marketing will work for your contracting company, please give us a call. If you have a website already, we’ll be happy to give you a free evaluation as to how it could generate more customer calls. If you are already doing Pay-Per-Click, we can give you a free evaluation of that as well. If you’re new to Internet marketing for contractors, that’s fine, too. Call 800-990-5811 between 8-5 Pacific Time. We can tell you all about how to get contractor leads by using SEO for contractors. We look forward to talking with you.
Kim Hopkins, CEO
Here's our most recent Contractor Blog post:
If you’ve payed any attention to the state of modern online marketing, you might have heard of content marketing. We certainly talk about content frequently on this blog. What is the best content to put out there?
Essentially, you want to publish the most engaging content for your customers. You speak to them every day, so take the time to make small talk and get to know them. Take notes about their questions and what they’re interested in. Compile a list of these topics and specific words to consult when you sit down to creating content.
Knowing what customers want to hear is only part of the battle. You need to have good information to give them and know how to deliver it. First, the information. You are probably an expert in your field already, so share that knowledge that makes you such a good contractor. You don’t have to share everything you know about your area of expertise. Customers can only appreciate the parts they can understand, so keep it simple for them. They’ll appreciate simplicity, since it sounds like you’re talking on their level.
How do you deliver the information? There are many choices for content delivery, and at Happy Contractor, we focus on blog posts and website content, but there are yet other ways like videos and podcasts to get the word out. No matter how you do it, you’ll get the best results when you create content from a place of honesty and experience. Don’t be afraid to inject a little personality and talk about the things that you see and hear while you’re working. The realism is visible from a mile away and helps people connect with you as more than a contractor.
One of the best solutions for contractor marketing is the services of Happy Contractor. We know marketing, just like you know contracting, so letting us handle the message is a good way to focus on business while we help get the word out about your work. Call us so we can start working together on a stronger business!
One of the best ways to get noticed online is through search engine opitmization (SEO), the practice of strategically placing keywords in your website to attract search engines. By changing the language of your website and its pages, you are able to attract specific types of readers to your page.
In this case, it is your customers that you are interested in capturing the attention of. So, it’s important to understand what your customers are after. Fortunately, that’s not too difficult. Your customers are looking for people to fix their homes or install new appliances. But that doesn’t mean you can just through words you think might work onto your website.
Because of the high amount of traffic on the Internet every day, there is a good deal of meta data gathered to tell us exactly what customers are looking for. Keyword planning tools like Google Keyword Planner help us identify exactly what your customers are looking for. If you think they are looking for “electric wiring” you can refine that to find exactly what your customers are searching for online.
But it takes more than just using keywords to gather the right traffic. Search engines are smart enough to recognize when you are just “stuffing” your website with keywords. It appears desperate to search engines and you will lose ranking for stuffing. Indeed, there is an art to using SEO responsibly and in a way that is synergistic with a variety of other web marketing practices. For instance, there is an optimal SEO term density to be followed so that you don’t look overenthusiastic to a search engine.
And at the end of the day, your website won’t be worth much if it doesn’t appeal to customers, as well as search engines. That’s why we use a comprehensive package of complementary web marketing practices to create a contractor website for you that will actually get you noticed by the people that matter: your customers. Let us handle the contractor marketing and you can focus on what you do best: contracting. We’re here to help put you front and center with your audience so you can stay busy doing what you do. What are you waiting for? Give us a call today!
In the brick and mortar world of home improvement and contracting, there are many who feel that advertising on the Internet (or advertising at all) is a waste of time. For some companies, this strategy might work. Particularly the small, single man operations that thrive on a series of small jobs accrued through word of mouth. Larger companies, and even some of the small operations, can certainly benefit from online advertising. In fact, online advertising still represents a huge advantage against the competition.
Online advertising is a great for:
- Reaching a Wider Audience - Most people look for services, including those of a contractor, online. Folks that used to look in phone books to find contractors are now turning to the Internet to find the best fit and they often don’t look beyond the first page of results. The higher you are in search engine rankings, the more business you’ll get from Internet advertising.
- Educating Your Audience - A lot of customers don’t know the first thing about home improvement and look to the Internet for education. No matter how misguided that sounds, it is a fact of life and is a tremendous opportunity for you to establish your company as an authority in the field. By using content marketing, you can share valuable information with your clients and customers before they ever pick up the phone to call you. Use your website as a way to distribute useful information to your customers and they’re bound to call on you when they need a contractor.
- Throughly and Accurately Representing Your Business - In the past, an ad in the phone book couldn’t really tell customers too much about your business, but websites afford you the opportunity to really showcase your services and a portfolio of your work.
For any of your online contractor advertising needs, look no further than Happy Contractor. We specialize in unique websites and contractor advertising just for contractors. We understand what it takes to get a contractor noticed on the Internet and have the tools and people to increase your profits with effective contractor advertising.
Get More Customers with Internet Marketing
If you're a contractor looking to attract more and better customers to your company, you've come to the right place. At HappyContractor we focus on exactly one thing - getting your contractor website to the top of the first page of all the major Internet search engines, including Google, Yahoo, and Bing.
90% of all Internet searches never get past the first page. 63% of all clicks go to the top three listings on page 1."
We've been doing Internet marketing for contractors since 1996. While the details of successful Internet marketing can be complicated, the basics can be summed up in one simple rule: If you want more customers from the Internet, your website must be listed at the top of the first page of the search engines.
Our mission at HappyContractor is to get your website onto the first page of every major search engine, and then to do whatever it takes to move your website up to the top of the first page.
Internet Marketing by Contractors for Contractors
At HappyContractor we specialize in Internet marketing for CONTRACTORS. Not veterinarians, jewelry stores, real estate agents, or flower shops. There are plenty of SEO companies out there who will take on all different kinds of clients, but we focus solely on contractors. Why? Because we know contracting and contractors.
In addition to our Internet marketing company, we've also been running our own 25 person contracting company in Los Angeles for over 30 years. We know the psychology of customers who are looking for contractors. We know the kind of marketing they respond to, what kinds of websites appeal to them, and what their "Go Buttons" are. In 2010 our own contractor website generated over $600,000 in business from new customers.
Call to 800-990-5811 to Discuss Internet Marketing for Your Company
If you're a contractor, and you're serious about getting more customers and expanding your business, contact us by e-mail or phone, 8-5, Pacific Time at 800-990-5811. We'll be happy to discuss Internet marketing for your company and answer any questions you may have.
Mike Turner & Son Construction
You got my website onto page 1 in less than a month. Thanks! I went from no customers to being booked solid for the next three months.
With another SEO company, we could only get on the third page of Google. With Happy Contractor we're #1 on page 1 of Google for all three cities we requested.
Heating and Air
FG Heating and Air
90% of my business comes from your website and Internet marketing. Your service is really invaluable to my company.
B & R Plumbing & Drain Cleaning
It's been just five weeks since you re-designed and did SEO for our company website. We're already on the first page of Google!