Contractor Websites — Contractor Marketing — SEO for Contractors
We specialize in contractor marketing on the Internet and building contractor websites. Most contractors say that their biggest problem is getting a steady stream of customer calls and those much needed contractor leads. In today’s world, this requires Internet Marketing — getting customers to your contractor website and getting them to call. This may not be as true if you’re in a small town. But in urban areas, your competitors are increasingly moving onto the Internet and searching for websites for contractors because that’s where the action is. The most recent survey available (July 2008) found that nationwide, only 30% of customers relied on Yellow Pages to find contractors, whereas 60% relied on the Internet to locate electricians, plumbers, HVAC, and other kinds of contractors. This statistic in favor of Internet marketing for contractors has only become more lopsided in recent years.
HappyContractor was started by Kim Hopkins, who owns an electrical contracting company in Los Angeles that wanted more customers. In 1996, Kim went onto the Internet to find customers. He had started by looking for a company that specialized in Internet marketing for contractors. At the time, the Internet was only a few years old and no such companies existed. So, he built his own contractor website. Since then, he’s been on a mission to learn everything there is to know about contractor marketing on the Internet — both Pay-Per-Click and Search Engine Optimization. And it’s worked — the website of The Electric Connection usually ranks Number 1 on the search engines (just below the three Pay-Per-Click ads at the top of the page). The company is now a 25-person electrical contracting company.
Contractor marketing on the Internet requires the knowledge and skills of two fields — contracting and Internet marketing. There are a number of companies out there that offer to build websites for contractors, manage AdWords campaigns, or do SEO for contractors. However, do they know what customers look for in a contractor website? Do they know the customer “Go Buttons” that should appear on websites for contractors? Do they know how SEO for contractors differs from that of other small businesses? The staff at HappyContractor does. They made the website of The Electric Connection Number 1 in Los Angeles and then went on to do the same for contractors across the country. Our clients in the Number 1 spot for their locality include plumbers, HVAC contractors, electricians, and general contractors.
Websites for Contractors
Check out the HappyContractor sample websites for contractors in your trade. Our contractor websites include a number of informative articles. This is helpful to customers, but also is important to boost a website’s rankings on search engines. Search engines like Google rank websites, in part, on whether they provide useful information. This is in their interest, as the more useful information they provide to searchers, the more people will use the search engine.
Getting your website to the top of the search engines is the key to customers being able to find it and getting more contractor leads. But once customers find your website, will they call? Our staff at HappyContractor design customer appeal and customer hot buttons into your contractor website so that your customers will call. Our first website, for The Electric Connection in Los Angeles, is the major source of new customer calls for the company. It generates over $500,000 a year in new electrical business. You can check customer reviews for how our websites work for plumbers, HVAC contractors, electricians, and general contractors across the country.
Call HappyContractor at 800-990-5811
If you would like to find out more about whether Internet marketing will work for your contracting company, please give us a call. If you have a website already, we’ll be happy to give you a free evaluation as to how it could generate more customer calls. If you are already doing Pay-Per-Click, we can give you a free evaluation of that as well. If you’re new to Internet marketing for contractors, that’s fine, too. Call 800-990-5811 between 8-5 Pacific Time. We can tell you all about how to get contractor leads by using SEO for contractors. We look forward to talking with you.
Kim Hopkins, CEO
Here's our most recent Contractor Blog post:
One of the first mistakes that many businesses make with contractor web design is that they just put up a web site without thinking it through first.
How do you think it through? Taking a little time to brainstorm your target market and knowing how to reach them will help you make the most of your contractor web site.
Of course, your target market is in your immediate area but that’s just the beginning of it. You probably have some idea of who your regular clients are. You can use that knowledge to further identify your target market. Are they younger or older? Do you get the most calls from a particular area in town? Are your prices oriented towards the wealthy or low income populations? You can use that information to craft the message on your website.
You can go a step further and start looking at the information about what people search for in their search engines. This information can help you further narrow down how people are using the Internet to locate you. Once you know the search terms and keywords that your customers most often use, you can dial in the language used in your web site so that you can continue to rank highly in the search results for your potential customers.
Once you have that information in hand, you can customize the pages and blog posts of your page to appeal to your existing audience and beyond to customers you have yet to meet. All this research might feel like a waste of time but it can pay huge dividends down the road.
You can also work with the experts at Happy Contractor, who know the ins and outs of contractor web design just as well as you know your own business. We can set you up with web design that will keep you at the top of your customers search results. Let us show you how powerful a well-designed contractor web site can be.
Quite a few people have unrealistic expectations of what effective online contractor marketing means. In fact, many people in the business of online marketing in general are operating on outdated ideas of what will yield good results with online marketing. We’ll cover a few of those obsolete ideas here.
First, people still carry the idea that stuffing websites with keywords will attract search engines. Those days are long gone. Google algorithms have been updated several times to value quality over quantity. So, stuffing your website full of keywords related to your business will actually hurt your search engine rankings. But that doesn’t mean you should neglect SEO. It’s still important but using it wisely is crucial.
In the same vein, it is often thought that more content is equivalent with more traffic. This strategy was prevalent on the Internet for many years and led to a cluttered waste of content across the Web. Now, Google is able to vet the quality of your content, so thorough, quality content wins out every time. If you have the choice to spend money on fewer entries of quality content, you’ll find greater rewards than by putting out lots of content.
One of the biggest mistakes that many developers and marketers make is expecting overnight success. The Internet is a crowded place, and getting a toehold takes some time. If you show up frequently, with good content, you will eventually see positive results.
Online marketing can mean greater levels of success, but you probably don’t have time to give it the attention it deserves. You’re out there, building your good name and giving outstanding service to your customers. Don’t stop that. But do think about working with someone that knows online marketing just as well as you know your field. We can help you make that quality, consistent effort that it takes to increase your web visibility and get more work than ever before.
At Happy Contractor, we’re always looking for ways to enhance your web advertising so you can increase your business and serve your customers better. To that end, we like to help you add value to your contractor website. The term value added gets thrown around a lot and here we’re going to look at ways that you can make your website a more attractive resource for customers and remain on their mind so you’re the first contractor they contact in their time of need.
Social media is a good way to share your daily work with customers and keep in touch with them. Posting photos and videos of your work is not just fun for you, it can be entertaining and informative for your past and future clients. But if you decide to make social media a big part of what you do, you need to be diligent about it. You’ll get the best results from social media if you post to it frequently. Otherwise, you’re not building the momentum you need to see good results.
Perhaps one of the best ways to add value to your website is to use it to educate your customers. They look to you for advice in your field of expertise and your website is a great way to bring it to them. If you’re worried that you’re giving away your trade secrets, you needn’t be. Customers don’t want to do the job they know you’re qualified for, they just want to understand more about their homes. Giving them sound information increases their trust in you and further establishes you as the go-to contractor for their needs.
If you really want to see what value-added means for your website, then you should see what Happy Contractor can offer. Just like you are in expert in your field, we are experts in adding value to your website and using it to increase your business. Let us show you exactly how powerful your contractor website can be.
Get More Customers with Internet Marketing
If you're a contractor looking to attract more and better customers to your company, you've come to the right place. At HappyContractor we focus on exactly one thing - getting your contractor website to the top of the first page of all the major Internet search engines, including Google, Yahoo, and Bing.
90% of all Internet searches never get past the first page. 63% of all clicks go to the top three listings on page 1."
We've been doing Internet marketing for contractors since 1996. While the details of successful Internet marketing can be complicated, the basics can be summed up in one simple rule: If you want more customers from the Internet, your website must be listed at the top of the first page of the search engines.
Our mission at HappyContractor is to get your website onto the first page of every major search engine, and then to do whatever it takes to move your website up to the top of the first page.
Internet Marketing by Contractors for Contractors
At HappyContractor we specialize in Internet marketing for CONTRACTORS. Not veterinarians, jewelry stores, real estate agents, or flower shops. There are plenty of SEO companies out there who will take on all different kinds of clients, but we focus solely on contractors. Why? Because we know contracting and contractors.
In addition to our Internet marketing company, we've also been running our own 25 person contracting company in Los Angeles for over 30 years. We know the psychology of customers who are looking for contractors. We know the kind of marketing they respond to, what kinds of websites appeal to them, and what their "Go Buttons" are. In 2010 our own contractor website generated over $600,000 in business from new customers.
Call to 800-990-5811 to Discuss Internet Marketing for Your Company
If you're a contractor, and you're serious about getting more customers and expanding your business, contact us by e-mail or phone, 8-5, Pacific Time at 800-990-5811. We'll be happy to discuss Internet marketing for your company and answer any questions you may have.
Mike Turner & Son Construction
You got my website onto page 1 in less than a month. Thanks! I went from no customers to being booked solid for the next three months.
With another SEO company, we could only get on the third page of Google. With Happy Contractor we're #1 on page 1 of Google for all three cities we requested.
Heating and Air
FG Heating and Air
90% of my business comes from your website and Internet marketing. Your service is really invaluable to my company.
B & R Plumbing & Drain Cleaning
It's been just five weeks since you re-designed and did SEO for our company website. We're already on the first page of Google!