Contractor Websites — Contractor Marketing — SEO for Contractors
We specialize in contractor marketing on the Internet and building contractor websites. Most contractors say that their biggest problem is getting a steady stream of customer calls and those much needed contractor leads. In today’s world, this requires Internet Marketing — getting customers to your contractor website and getting them to call. This may not be as true if you’re in a small town. But in urban areas, your competitors are increasingly moving onto the Internet and searching for websites for contractors because that’s where the action is. The most recent survey available (July 2008) found that nationwide, only 30% of customers relied on Yellow Pages to find contractors, whereas 60% relied on the Internet to locate electricians, plumbers, HVAC, and other kinds of contractors. This statistic in favor of Internet marketing for contractors has only become more lopsided in recent years.
HappyContractor was started by Kim Hopkins, who owns an electrical contracting company in Los Angeles that wanted more customers. In 1996, Kim went onto the Internet to find customers. He had started by looking for a company that specialized in Internet marketing for contractors. At the time, the Internet was only a few years old and no such companies existed. So, he built his own contractor website. Since then, he’s been on a mission to learn everything there is to know about contractor marketing on the Internet — both Pay-Per-Click and Search Engine Optimization. And it’s worked — the website of The Electric Connection usually ranks Number 1 on the search engines (just below the three Pay-Per-Click ads at the top of the page). The company is now a 25-person electrical contracting company.
Contractor marketing on the Internet requires the knowledge and skills of two fields — contracting and Internet marketing. There are a number of companies out there that offer to build websites for contractors, manage AdWords campaigns, or do SEO for contractors. However, do they know what customers look for in a contractor website? Do they know the customer “Go Buttons” that should appear on websites for contractors? Do they know how SEO for contractors differs from that of other small businesses? The staff at HappyContractor does. They made the website of The Electric Connection Number 1 in Los Angeles and then went on to do the same for contractors across the country. Our clients in the Number 1 spot for their locality include plumbers, HVAC contractors, electricians, and general contractors.
Websites for Contractors
Check out the HappyContractor sample websites for contractors in your trade. Our contractor websites include a number of informative articles. This is helpful to customers, but also is important to boost a website’s rankings on search engines. Search engines like Google rank websites, in part, on whether they provide useful information. This is in their interest, as the more useful information they provide to searchers, the more people will use the search engine.
Getting your website to the top of the search engines is the key to customers being able to find it and getting more contractor leads. But once customers find your website, will they call? Our staff at HappyContractor design customer appeal and customer hot buttons into your contractor website so that your customers will call. Our first website, for The Electric Connection in Los Angeles, is the major source of new customer calls for the company. It generates over $500,000 a year in new electrical business. You can check customer reviews for how our websites work for plumbers, HVAC contractors, electricians, and general contractors across the country.
Call HappyContractor at 800-990-5811
If you would like to find out more about whether Internet marketing will work for your contracting company, please give us a call. If you have a website already, we’ll be happy to give you a free evaluation as to how it could generate more customer calls. If you are already doing Pay-Per-Click, we can give you a free evaluation of that as well. If you’re new to Internet marketing for contractors, that’s fine, too. Call 800-990-5811 between 8-5 Pacific Time. We can tell you all about how to get contractor leads by using SEO for contractors. We look forward to talking with you.
Kim Hopkins, CEO
Here's our most recent Contractor Blog post:
Web presence and site design are a big part of getting your name on the lips of customers. Neglecting web advertising is almost as bad as doing Internet marketing and website design poorly. If your poorly designed website can’t help you attract and convert visitors into customers, then you’re exactly where you started, but your wallet is a little thinner. To capitalize on your web traffic, avoid these common mistakes on many a contractor website:
- No Call to Action - Your visitors are excited about the services you offer, your record of excellence, your body of work, and the training of your employees. But they can’t figure out what to do next to get in touch with you. Instead of looking for contact information on their own, they go to the website of your competitor. Make it easy for them to take action. Tell them exactly how to reach you and then give them the opportunity to do it.
- Flashy Design - Using every trick in the book on web design might be fun for a web developer, but the average site visitor couldn’t care less. They just want to find what they’re after. Clean, simple, and uncluttered design makes it easy for your visitors to navigate and reach you faster. Plus, most visitors are finding you on mobile devices and a cluttered design doesn’t translate on a smart phone.
- Complicated Navigation - Ideally, your site offers a simple intuitive navigation that even a dog could get through. Unfortunately, this isn’t always the case. Remember, customers know what they want from your site, and it isn’t a tour of every page you have. Keep it simple, and let them show you the money.
The best way to get a website that will help you grow your business is by enlisting the help of a specialist in the area. Internet marketing to help contractors build there business is what we do. Let us help spread the word about your business with the most up-to-date marketing techniques.
You’ve probably heard the story about how the Internet changed the world. That includes the same world that contractors work and live in. The face of the industry has changed dramatically and continues to change at an accelerating pace. The way that people find, vet, and choose contractors for all their jobs is rapidly evolving. What does this mean for contractors?
- A contractor that wants to get the largest market share possible needs to establish a presence on the Internet. Looking up a contractor in the phone book has quickly been replaced by doing an Internet search from a laptop or mobile device. If you’re not visible on the Internet, you’re invisible to a large portion of your potential clientele.
- Smart contractor advertising can get you even greater results than just putting up a website. That includes SEO content, frequent blog updates, and content targeted at your local market. This helps keep you on top of the search results for those people and connects you with prospective clients.
- Word of mouth is still a highly relevant form of advertising! People don’t exist solely inside their computers. They still talk to each other and take the recommendations of friends and family very seriously. A strong web presence never excuses poor performance on the job site, so you can still make valuable connections by doing the outstanding work you’re known for.
If you are interested in being a part of the new and profitable wave of Internet contractor advertising, give us a call. We can help you build that web presence with targeted SEO, blogs, a custom-built website, and much more. All that should lead to more calls, more work, more word of mouth, and of course, more money. Let us show you the difference that a contractor advertising contractor can make for your business.
Thought the Internet is now a feature of our everyday life, many facets of it are still poorly understood by many people. If you feel like you could use a better grasp on web design, this post will introduce and explain a few elements of effective contractor web design, that is website design for contracting professionals, like plumbers or electricians. You see websites all the time, and their design is a carefully orchestrated product to capture and funnel your attention. Here are a few things that web designers do to make that happen.
Keep It Simple - At every step of the way, a website needs to be comprehensible to anybody, even the lowest common denominator in the audience. This isn’t an exercise in dumbing it down. It means keeping everything from the writing to the navigation so simple that even a dog could get the gist of it. You don’t want to alienate any of your audience with clever design.
Direct Users’ Attention - People navigate to websites all the time, but getting them to click through to buy a product or contact you for a service is another matter. Website marketing copy frequently includes a call to action that directs users to a desired outcome. It’s almost always accompanied by a button or contact information. You can’t be too direct with website directions. Tell people exactly how to get what they want and they’ll reward you with money.
Leave Some Breathing Room - Don’t wallpaper your site with copy and graphics. Having some “empty” space translates to a less stressful experience for users. A bit of space can also draw attention to the important elements of your site design.
This is just the beginning to effective website design, something that designers spend their entire lives perfecting. You know the value of a trained and dedicated contractor – there is no substitute for someone who knows what their doing. Let us handle the web design and traffic building, so you can focus on all the business we’ll help you drum up. Give us a call and get started on building a strong online presence for your business.
Get More Customers with Internet Marketing
If you're a contractor looking to attract more and better customers to your company, you've come to the right place. At HappyContractor we focus on exactly one thing - getting your contractor website to the top of the first page of all the major Internet search engines, including Google, Yahoo, and Bing.
90% of all Internet searches never get past the first page. 63% of all clicks go to the top three listings on page 1."
We've been doing Internet marketing for contractors since 1996. While the details of successful Internet marketing can be complicated, the basics can be summed up in one simple rule: If you want more customers from the Internet, your website must be listed at the top of the first page of the search engines.
Our mission at HappyContractor is to get your website onto the first page of every major search engine, and then to do whatever it takes to move your website up to the top of the first page.
Internet Marketing by Contractors for Contractors
At HappyContractor we specialize in Internet marketing for CONTRACTORS. Not veterinarians, jewelry stores, real estate agents, or flower shops. There are plenty of SEO companies out there who will take on all different kinds of clients, but we focus solely on contractors. Why? Because we know contracting and contractors.
In addition to our Internet marketing company, we've also been running our own 25 person contracting company in Los Angeles for over 30 years. We know the psychology of customers who are looking for contractors. We know the kind of marketing they respond to, what kinds of websites appeal to them, and what their "Go Buttons" are. In 2010 our own contractor website generated over $600,000 in business from new customers.
Call to 800-990-5811 to Discuss Internet Marketing for Your Company
If you're a contractor, and you're serious about getting more customers and expanding your business, contact us by e-mail or phone, 8-5, Pacific Time at 800-990-5811. We'll be happy to discuss Internet marketing for your company and answer any questions you may have.
Mike Turner & Son Construction
You got my website onto page 1 in less than a month. Thanks! I went from no customers to being booked solid for the next three months.
With another SEO company, we could only get on the third page of Google. With Happy Contractor we're #1 on page 1 of Google for all three cities we requested.
Heating and Air
FG Heating and Air
90% of my business comes from your website and Internet marketing. Your service is really invaluable to my company.
B & R Plumbing & Drain Cleaning
It's been just five weeks since you re-designed and did SEO for our company website. We're already on the first page of Google!