content marketing

Updating Your Knowledge of Online Contractor Marketing

Quite a few people have unrealistic expectations of what effective online contractor marketing means. In fact, many people in the business of online marketing in general are operating on outdated ideas of what will yield good results with online marketing. We’ll cover a few of those obsolete ideas here. First, people still carry the idea […]

The Frontier of Contractor Advertising

Contractors that are looking to increase their business through the most advanced online advertising are looking in the right place. But before you get carried away with the idea of online marketing, there are a few things to remember: As a contractor, your business is in the real world, so the best thing for you […]

The New Frontier of Contractor Advertising

You’ve probably heard the story about how the Internet changed the world. That includes the same world that contractors work and live in. The face of the industry has changed dramatically and continues to change at an accelerating pace. The way that people find, vet, and choose contractors for all their jobs is rapidly evolving. […]

Contractor Marketing with Powerful Content

If you’ve payed any attention to the state of modern online marketing, you might have heard of content marketing. We certainly talk about content frequently on this blog. What is the best content to put out there? Essentially, you want to publish the most engaging content for your customers. You speak to them every day, […]

Using Content for Contractor Marketing

Anybody familiar with the online marketing of the past would be surprised to look at the present day marketing trend of marketing content. What’s the big deal with content? Content is just Internet jargon for information, but not all information is content. Content includes blogging, which is a big part of what we do at […]