Adwords campaigns

Adwords — Questions and Answers

Question: I have been buying Adwords, but others seem to think I am wasting my money. I am on the fence. Are the ads worthless in my situation, or is it like the old “Madmen” adage that half of all advertising is a waste of money. The problem is not one knows which half….  Is […]

Two Tips for Contractors on How to Save with Pay-per-Click

In a recent article, I wrote about how contractors can save money on Pay-per-Click. Here are two more key tips on how to save money on your Pay-per-Click campaign. Put your contracting company phone number in your Pay-per-Click ad. Some people will see your ad, call your number and never bother to click through to […]

Two Tips for Contractors on How to Save with Pay-per-Click

Here are two key tips on how to save money on your Pay-per-Click campaign. 1. Put your contracting company phone number in your Pay-per-Click ad. Some people will see your ad, call your number and never bother to click through to your website. There was no click, so you just got a call without having to […]