The skilled trade industry can no longer advertise the way it did a decade ago. Sure, Betty Smith can tell her next door neighbor, Tim, about the excellent service she received from the plumbing company that fixed her leaky faucet, but Tim is still going to do research before giving that said plumber a call. He will probably take her advice, but will also fire up the search engine on his computer to see what else he can find out about the plumber Betty suggested. Common incidents such as this go to prove just how important internet marketing for contractors truly is.
The Best Ways to Make the Most of Your Internet Presence
SEO for contractors has never been more imperative. You want your business to be one of the first websites to pop up when people plug your information into a popular search engine. You also want your potential patrons, once they arrive at your website, to see vital information that is easy to read. Customer testimonials that validate the fact that customers can trust you to do the best work for the best value in your area is also crucial. Visiting contractor websites is usually the first point of contact that many customers will attempt to make with your business.
There are other forms of contractor marketing that can be utilized, such as business cards, flyers, and social media, but they should all point customers to your website. Your website should be a wealth of information meant to give the customer the details that they were seeking, and a call that will stir them into action.
If you are a contractor that needs help maximizing their client base through internet marketing, Happycontractor.com can assist you in developing your web presence. Give us a call or visit our website today for more information about what we can do for you.