As a small business owner, you know how crucial advertising and contractor marketing is to your business. Word of mouth referral is one of the best ways to build a growing customer base, but in this day and age, word of mouth should actually consider being renamed as “word of social media.” Many people now use social media as a regular form of communication among friends and acquaintances. According to an August 2013 report done by Digital Market Ramblings, the average Facebook user has 141 friends. This means that when a happy customer mentions your business in a status, or shares your blog, an average 141 people are hearing about your business.
This is one of the reasons why internet marketing for contractors is so crucial. Contractor websites should always contain up-to-date information and have an appealing home page. As the first impressionable point of contact your business will have with a plethora of potential customers, using attractive, easy-to-read graphics and making it simple for your customer to make contact with you will draw the customers into inquiring about more information. It is also a good idea to offer some type of incentive, such as a percentage off of services or a free consultation, for the customer to make contact with you on your home page.
Also, regarding SEO for contractors, Google recognizes keyword phrases and these phrases can get your page to come up near the beginning of a search. However, recent research does not show that stuffing keywords into content multiple times does anything to advance your page. Having your content sound fluid and readable is most important, and having ideal keywords in places that make sense will assist in search engine optimization while also being customer friendly.
For any of your contractor marketing needs, HappyContractor.com is here to help with everything from SEO to website design. Visit our website today to see in what ways we can be of assistance in improving your business’ web presence.