Using Social Media for Contractor Marketing

It might not seem obvious to you, but social media holds powerful marketing potential for the savvy contractor. We’ve put together a quick guide for how you can use social media to get the word out about your business. Here are some tips:

  • Establish Your Presence – One of the rules for using social media is to update it regularly. It doesn’t have to be very day. Maybe three times a week. When you do, make sure to choose high traffic times like Sunday evening or at the start of the work day for your post to go live. You can schedule a time for your post to go live.
  • Make Your Social Media Fun and Consistent – We know you’re all about business and customer satisfaction. That doesn’t mean we want to read about it on Twitter. Try to find fun videos and articles related to your field that people will enjoy. And keep your brand consistent. Try to put the same kinds of things up every day.
  • Leverage Your Customers – You can get your existing customers to spread your good word for you by offering them discounts for sharing you through their social media. You can also entice new customers by offering special deals that are only available to your social media contacts.
  • Don’t Put Your Eggs in One Basket – When it comes down to it, social media might be a great way to spread the word about your business, but it’s a poor way to generate sales. Customer conversion from social media is usually less than 2 percent of your followers. Make social media a fun part of a larger marketing plan.

An important addition to your contractor marketing with social media is SEO content on your company blog to attract customers from search engines, which is where Happy Contractor enter the picture. We have a strong track record of helping customers find contractor websites and motivating them towards sales. Give us a call so we can help you expand your online contractor marketing efforts.