Using SEO in Online Contractor Marketing

One of the best ways to get noticed online is through search engine opitmization (SEO), the practice of strategically placing keywords in your website to attract search engines. By changing the language of your website and its pages, you are able to attract specific types of readers to your page.

In this case, it is your customers that you are interested in capturing the attention of. So, it’s important to understand what your customers are after. Fortunately, that’s not too difficult. Your customers are looking for people to fix their homes or install new appliances. But that doesn’t mean you can just through words you think might work onto your website.

Because of the high amount of traffic on the Internet every day, there is a good deal of meta data gathered to tell us exactly what customers are looking for. Keyword planning tools like Google Keyword Planner help us identify exactly what your customers are looking for. If you think they are looking for “electric wiring” you can refine that to find exactly what your customers are searching for online.

But it takes more than just using keywords to gather the right traffic. Search engines are smart enough to recognize when you are just “stuffing” your website with keywords. It appears desperate to search engines and you will lose ranking for stuffing. Indeed, there is an art to using SEO responsibly and in a way that is synergistic with a variety of other web marketing practices. For instance, there is an optimal SEO term density to be followed so that you don’t look overenthusiastic to a search engine.

And at the end of the day, your website won’t be worth much if it doesn’t appeal to customers, as well as search engines. That’s why we use a comprehensive package of complementary web marketing practices to create a contractor website for you that will actually get you noticed by the people that matter: your customers. Let us handle the contractor marketing and you can focus on what you do best: contracting. We’re here to help put you front and center with your audience so you can stay busy doing what you do. What are you waiting for? Give us a call today!