While most contractors know that contractor marketing is crucial to their business, they may not know how vital SEO (Search Engine Optimization) plays a part in having a successful web presence. SEO for contractors uses strategic keywords to move your businesses page up towards the top of the list of search results. There are a few reasons why SEO is a lot more important than you may have realized.
One of the biggest reasons internet marketing for contractors must give due diligence to SEO is the fact that one of the biggest sources in previous years for finding a contractor, The Yellow Pages, is a thing of the past. The largest resource used for finding a contractor these days is search engines, and if you want to be at the top of the list, SEO plays a huge part in that.
Also, it’s crucial to include SEO in contractor websites. Sprinkled throughout in a seamless manner will allow SEO to increase search results, but the site should still be easy for your customers to navigate and read. One of the biggest mistakes to make is keyword stuffing, where more keywords are placed than anything else, and the wording usually doesn’t even make much sense. It may get your page to the top, but once a customer is on your website, they won’t be able to make out what you offer with tons of keywords stuffed together.
If SEO is something that you may not be too familiar with, and you have questions or would like help setting up a stellar contractor website, Happycontractor.com is here for you. With expertise in internet marketing combined with a contractor background, we can figure out exactly what you need to reach your target demographic in ways you probably never even imagined were out there. Give us a call or visit our website today for more information.