What Is SEO?

Search Engine Optimization (SEO) is the process of optimizing your website for Internet search engines. It’s a way to tell search engines what’s on your website and how helpful it is to people searching for your topic.

Search engines don’t use live humans to determine which websites are the most relevant for a certain subject. Instead, they rely on mathematical formulas (“algorithms”) to figure it out for them. If a searcher is looking for a “plumber in Boston,” a search engine will, among other things, count the times a website says “plumber” and “Boston,” and also how many links there are to that website from other sites that relate to “plumber in Boston.” Based on this and many other bits of math, search engines will list the websites most relevant to “Boston plumbers” in the order most likely to satisfy the searcher.

How Will SEO Get You More Customers?

The goal of SEO Services is to get your website listed on the first page of the major search engines such as Google, Yahoo, and Bing. If Joe’s Electric in Tacoma wants more customer calls, their website better be on Page1 – and preferably at the top. If you think about your own experience in searching, you’ll know why. How often have you clicked on a website at the bottom? How often do you look further than the first page?

If Joe’s Electric were in a small town, Joe probably wouldn’t face much competition for the top of Google. With a good website, Joe’s Electric would be there right at the top. But in any larger metro area like Tacoma, SEO is necessary.

How Does SEO Your Contractor Website?

The first step is to make sure that your website is Search Engine friendly. This is “On-Site SEO.” The next steps, “Off-Site SEO” show Google that your website is trusted and popular. We do this by getting other websites to link to yours. Google counts each link as a vote of confidence.

On-Site SEO:

  • Refining keywords and related words on your site
  • Adding informative articles and other text about your trade
  • Programming changes, for example, to refine Metatags and Site Maps

Off-Site SEO – Getting Links to Your Website from:

  • Local Business directories
  • Blogs
  • Forums
  • Social Networking Sites
  • Article sites
  • Websites relevant to contracting

Is SEO the Same for Each Website?

SEO is not the same for each company. We customize SEO techniques for your company and your website. One website might need more work on the site, itself, another might need more off-site SEO — more websites linking to it. Each month, we evaluate the steps your website needs to keep it progressing up the search engine rankings.

What Will My Company Get If Our Website Is at the Top of the Search Engines?

Websites in the first 3 ranks of Page 1, get over 60% of the clicks. The income from these clicks will vary with the size of your market and how you run your company. The sister company of Happy Contractor, a 25-person contracting company in Los Angeles, generated over $600,000 in business from Internet customers by being at the top of the Search Engines in 2010.

How Much Does SEO Cost?

SEO is done on a monthly basis. It’s like an arms race. Your website pushes ahead and competitors step on the gas pedal. Monthly SEO keeps your website competitive so that it doesn’t slip to the bottom again as competitors jostle for the top of Google. That doesn’t mean that SEO is expensive. It’s cheap compared to Pay-Per-Click and, in most areas, cheap compared to Yellow Pages. Click here for pricing.

Call to 800-990-5811 for a Free Consultation on SEOing Your Website to the Top of Google

If you’re a contractor, and you’re serious about getting your website to the top of Google and getting more customers, contact us by e-mail or phone, 8-5 Pacific Time at (800) 990-5811. We’ll be happy to discuss SEO for your website and answer any questions you may have.