Pay Per Click Set Up / Maintenance
Happy Contractor sets up your Pay-Per-Click (PPC) campaign to save you money and generate more customer calls with these strategies

1. Service Area Analysis – Analyze service areas in which you wish to attract customers.

2. Market Analysis – Analyze the “hot buttons” that attract your type of customer.

3. Keyword Analysis – Analyze keywords that customers type into Google to find you.

4. Create Hot Button Ads that appeal to your type of customer in your service areas. Based on the marketing analyses we’ve done in Steps 1-3 and our years of Pay-Per-Click experience, we design a Google Adwords campaign that attracts customers to your website.

5. Organize Ads into groups (Adgroups) for more effective management.

6. Set Bids and Budgets – Google Adwords‘s price for each ad is set by auction. Based on the overall budget that you set for your Pay-Per-Click campaign, we will set your bids to favor the best positioning of your ad on the Google page.

7. Create “Negative Keywords” list to avoid unproductive clicks.

8. Create Correct Settings – Correct settings can boost customer calls while preventing charges for unwanted clicks that will not result in jobs.

In addition, with correct settings, your ads will appear only during the times of day that your business is available to receive customer calls. We’ve found that correct time-of-day settings can create large savings for you.

Submit the form below and we will send you a report with what we can do to help you.