Let’s say a customer has called you after a visit to your website. With a good website that reflects that your contracting company is honest, friendly, and competent, you’ve made the first cut. If someone in your office answers the phone within a couple of rings in a friendly and professional manner, the customer is likely to want to talk about scheduling an estimate.
The customer says, “I won’t be home Monday, but can you come by Tuesday at 11 a.m. to give me an estimate?” The correct answer is “Yes,” but, of course, that’s not always possible. If it’s not possible, propose the earliest time that you have available, preferably within a two-hour window. For example, Tuesday between 1 and 3.
If a customer found you on the Internet, it’s likely that the customer is higher-income, is a busy person, and wants to get things done efficiently. If well-designed, your contractor website has already answered many more questions than a Yellow Pages ad. It distinguishes you from the other tradesmen out there.
The customer may be a little worried though. If you look like a good contractor, you’re probably in high demand. You’re probably very busy. Maybe it’s going to be a total pain dealing with you because you’ll have a hard time getting around to their job.
The customer will be relieved and less worried about getting the work done if you don’t make them wait long for your estimate. When it comes time to do the work, again it’s important to meet the customer’s schedule to the extent possible. Meeting customer schedules will get you more jobs.
Click to find out about contractor websites that appeal to Internet customers or to find out more about getting your contractor website to the top of Page 1 of Google with Search Engine Optimization.
Please call 800-990-5811 between 9-5 Pacific Time to discuss getting your contracting company more customers from the Internet. We look forward to talking with you.
Kim Hopkins, CEO