Pay-per-Click advertising and Search Engine Optimization (SEO) are the most effective ways for a contractor to bring visitors to the company website. But there are also smaller steps that are inexpensive and pretty simple which can support larger Pay-per-Click and SEO campaigns. They all follow the principle:
Put your website address wherever you put your phone number.
Here are examples:
Include your website address in any advertising for your contracting company. This includes print ads like in Yellow Pages or newspapers, and also TV and radio ads.
Include your website address on all of your business cards, letterhead, envelopes, invoices, contracts, etc.
Put your website address (and make sure that it’s big enough to easily read) on the back of your company T-shirts or jackets.
Van and Other Signage
Add your website address along with the name of your company on the side of your vans and on any other signage.
Voice Mail Message
Add you website address to your voice mail message for your contracting company. Here’s a sample message that an electrician might use:
Hello, and thank you for calling HighPower Electric. Our office hours are 8 am to 5 pm Monday through Friday. Please leave your name, number and any message you wish at the sound of the tone and we’ll get back to you at the beginning of the next working day. You can also find out more about HighPower Electric or schedule an appointment by going to our website at www.HighPowerElectric.com. Thanks and have a great day!
Make sure you and all your staff know what your company website address is, and be ready to invite any new or existing customers to visit it.
Just as you put your phone number within easy reach of potential customers, do the same with your website address. Twenty-four hours a day, seven days a week, your website will give people a chance to find out about your contracting company and consider it when they next need your services.
Please call 800-990-5811 between 9-5 Pacific Time to discuss getting your contracting company more customers from the Internet. We look forward to talking with you.
Kim Hopkins, CEO