You can have as many pages on your contractor website as you want. Like in any writing, you need to avoid clutter – words and images that dilute your message. But unlike in writing for newspapers and other print media, on websites, space is not at a premium. On websites, the more pages, the better.
Search engines look kindly on contractor websites with lots of relevant, informative articles. For example, an electrician who posts articles on his website about the energy-efficiency benefits of ceiling fans or the possible causes of a power outage is not only showing visitors that he’s a helpful guy, he’s also likely boosting his rankings in search engines.
Creating landing pages is an excellent way to add useful pages to a website. Here’s how it works. Let’s say that you’re a general contractor who finds bathroom remodels profitable. You can create a special page for bathroom remodels. It can show photos of your jobs or photos of the types of designs customers can choose from.
If a page includes words that people often type into search engines — “keywords” like “bathroom remodel” or “kitchen upgrade” — this page can become an important landing page for your website. A landing page is the first page of your website that visitors land on.
Usually, of course, the first page that visitors land on is your homepage. This is likely to happen if the searcher types in “general contractor.” However, if you create specific pages for keywords that people often search on besides “general contractor,” these can also become important landing pages.
General contractors can create special pages devoted to each of a series of topics — bathroom remodels, kitchen remodels, room additions, and so on. If well designed, these pages can each become important landing pages and can each rank high in Google but for different search terms. Different pages of the same website can show at the top of Google depending on whether the searcher types in “kitchen remodels,” “bathroom remodels,” “room additions,” or also, of course, “general contractors.”
Electricians might want a landing page for “house rewires.” Plumbers might want a landing page for “copper re-piping.” These are big ticket jobs that customers need a lot of information on before they choose a contractor.
Search engines want to provide the best possible websites for searchers. Many searchers prefer a single website that answers a lot of questions. As the goal of search engines is to please searchers so that they’ll search again another day, search engines prefer large, comprehensive sites.
Search Engine Optimization for Contractors
In addition to creating a large, informative site, in metro areas with a lot of competition among contractors, Search Engine Optimization (SEO) is also necessary. For example, with SEO you can properly label photos so that search engines understand their value to visitors despite the inability of search engines to decipher the actual content of photos. SEO both makes the website more accessible to visitors and communicates to search engines the value of the website.
However, the first step of both appealing to customers and ranking high in search engines is to create a website with pages that provide helpful and informative information about your trade and designing these to be landing pages for keywords that searchers frequently type into search engines.
Please call 800-990-5811 between 9-5 Pacific Time to discuss your website. We look forward to talking with you.
Kim Hopkins, CEO