10 Ways a Contractor Website Makes You Profit

At one time perhaps it was difficult to understand how a website would help your business. Now that’s changed – today more and more people are looking for services and business information on the web every day.  Here are some basic reasons to consider for having a website:

1. You can refer existing or new customers to your website.

Whenever people ask you if you have a website you can say YES, and once you’ve discovered how easy and effective it is to give people your website address you’ll never look back!

2. Your customers and potential customers are already searching the web.

Even as you read this there are thousands of people on the web looking for a business like yours. You need to be certain that you are one of the sites that they visit so that you can have an opportunity to gain their business.

3. Your competitors are probably already on the web.

Avoid the frustration of seeing your competitors on the web without being there yourself…..you know that your services are superior to theirs!

4. Your website will promote your business 24 hours a day, seven days a week.

Even when you’re sleeping your website can be working for you. Your website can be viewed 24 hours a day, seven days a week, and fifty-two weeks a year.

5. Your website will give you a much bigger advertising source for less money.

You can have pages and pages of information about your company the services you offer in much more detail than you’d ever be able to get in a more traditional media, and that’s a superb value for the money.

6. Your website can save you a lot of money.

  • Lower printing and postage costs because you need much less printed letters and brochures.
  • Lower advertising costs because your website lasts longer and produces greater results than others types of advertising.
  • Lower wage costs because your website can be like having an extra staff member to answer many of the basic questions that potential customers may have about your business.

7. Your website can help you give improved customer service.

Providing information for your customers to access such as a list of ‘frequently asked questions’ about your services can really help them out.  Not only is this helpful because it provides instant answers to their frequently asked questions, but it also saves you and your employees considerable management time by not having to answer a string of e-mails/phone calls/faxes. As a result, when you do receive that e-mail/phone call/fax it is usually an actual service request rather than an inquiry.

8. Your website can convey a professional and up-to-date image for your company.

Today having a website is more often expected than not of a business and it conveys a professional and organized company to the public eye.  Also, if you’re a small business then you’ll have the opportunity to present yourself to the marketplace just as effectively and professionally as a larger company. Just because you’re a smaller business doesn’t mean that you cannot compete now with the bigger boys! You can establish credibility in a variety of ways by having a company website.

9. You can broaden your market appeal to a totally new kind of customer.

With a targeted website, you’ll be reaching an Internet savvy audience. These customers are often are more successful individuals who rely on the Internet on a daily basis.  They are likely to be more organized and productive people with busy schedules, and they use the web to gain greater efficiency in their lives.  They are really great customers to deal with!

10.  You can be on the cutting edge of marketing – it’s the future!

Internet marketing is a very valuable, highly cost effective and profitable marketing tool.  Besides pay-per-click advertising, there are many free sources of Internet Marketing that can help to bring you the flow of increased business that you need.  Internet marketing is really on an upward trend. If you haven’t done so already, it’s time to catch the wave!