In the brick and mortar world of home improvement and contracting, there are many who feel that advertising on the Internet (or advertising at all) is a waste of time. For some companies, this strategy might work. Particularly the small, single man operations that thrive on a series of small jobs accrued through word of mouth. Larger companies, and even some of the small operations, can certainly benefit from online advertising. In fact, online advertising still represents a huge advantage against the competition.
Online advertising is a great for:
- Reaching a Wider Audience – Most people look for services, including those of a contractor, online. Folks that used to look in phone books to find contractors are now turning to the Internet to find the best fit and they often don’t look beyond the first page of results. The higher you are in search engine rankings, the more business you’ll get from Internet advertising.
- Educating Your Audience – A lot of customers don’t know the first thing about home improvement and look to the Internet for education. No matter how misguided that sounds, it is a fact of life and is a tremendous opportunity for you to establish your company as an authority in the field. By using content marketing, you can share valuable information with your clients and customers before they ever pick up the phone to call you. Use your website as a way to distribute useful information to your customers and they’re bound to call on you when they need a contractor.
- Throughly and Accurately Representing Your Business – In the past, an ad in the phone book couldn’t really tell customers too much about your business, but websites afford you the opportunity to really showcase your services and a portfolio of your work.
For any of your online contractor advertising needs, look no further than Happy Contractor. We specialize in unique websites and contractor advertising just for contractors. We understand what it takes to get a contractor noticed on the Internet and have the tools and people to increase your profits with effective contractor advertising.