Search Engine Optimization – SEO

Why is SEO for Contractors so Important?

While most contractors know that contractor marketing is crucial to their business, they may not know how vital SEO (Search Engine Optimization) plays a part in having a successful web presence. SEO for contractors uses strategic keywords to move your businesses page up towards the top of the list of search results. There are a […]

Social Media and Professional SEO Expands Contractor Marketing

As a small business owner, you know how crucial advertising and contractor marketing is to your business. Word of mouth referral is one of the best ways to build a growing customer base, but in this day and age, word of mouth should actually consider being renamed as “word of social media.” Many people now […]

Strategic Points for Maximizing Internet Marketing for Contractors

The skilled trade industry can no longer advertise the way it did a decade ago. Sure, ¬†Betty Smith can tell her next door neighbor, Tim, about the excellent service she received from the plumbing company that fixed her leaky faucet, but Tim is still going to do research before giving that said plumber a call. […]

Contractor Websites Can Enhance Search Engine Rankings with E-zine Articles

The more backlinks your company’s website has (links to your website from other websites), everything else being equal, the higher it will rank in search engines like Google. Obtaining backlinks is one of the tools of Search Engine Optimization. One way to obtain backlinks is to write articles and get them posted in e-zines. E-zines […]

How Good Scheduling Can Help You Land More Contracting Jobs

Let’s say a customer has called you after a visit to your website. With a good website that reflects that your contracting company is honest, friendly, and competent, you’ve made the first cut. If someone in your office answers the phone within a couple of rings in a friendly and professional manner, the customer is […]

How Contractors Can Increase Website Traffic

Pay-per-Click advertising and Search Engine Optimization (SEO) are the most effective ways for a contractor to bring visitors to the company website. But there are also smaller steps that are inexpensive and pretty simple which can support larger Pay-per-Click and SEO campaigns. They all follow the principle: Put your website address wherever you put your […]