Pay-Per-Click – PPC

How Contractors Can Increase Website Traffic

Pay-per-Click advertising and Search Engine Optimization (SEO) are the most effective ways for a contractor to bring visitors to the company website. But there are also smaller steps that are inexpensive and pretty simple which can support larger Pay-per-Click and SEO campaigns. They all follow the principle: Put your website address wherever you put your […]

Adwords — Questions and Answers

Question: I have been buying Adwords, but others seem to think I am wasting my money. I am on the fence. Are the ads worthless in my situation, or is it like the old “Madmen” adage that half of all advertising is a waste of money. The problem is not one knows which half….  Is […]

Save on Pay-per-Click by Telling Google Not to Show Your Ads

You can save money with your Pay-per-Click ads by telling Google NOT to show your ads to searchers unless they’re looking for your type of contractor. This is using “Negative Keywords.” I found out about Negative Keywords when I started running Pay-per-Click ads for my electrical contracting company in L.A. I scanned through a long list […]

Two Tips for Contractors on How to Save with Pay-per-Click

In a recent article, I wrote about how contractors can save money on Pay-per-Click. Here are two more key tips on how to save money on your Pay-per-Click campaign. Put your contracting company phone number in your Pay-per-Click ad. Some people will see your ad, call your number and never bother to click through to […]

Two Tips for Contractors on How to Save with Pay-per-Click

Here are two key tips on how to save money on your Pay-per-Click campaign. 1. Put your contracting company phone number in your Pay-per-Click ad. Some people will see your ad, call your number and never bother to click through to your website. There was no click, so you just got a call without having to […]