Web presence and site design are a big part of getting your name on the lips of customers. Neglecting web advertising is almost as bad as doing Internet marketing and website design poorly. If your poorly designed website can’t help you attract and convert visitors into customers, then you’re exactly where you started, but your wallet is a little thinner. To capitalize on your web traffic, avoid these common mistakes on many a contractor website:
- No Call to Action – Your visitors are excited about the services you offer, your record of excellence, your body of work, and the training of your employees. But they can’t figure out what to do next to get in touch with you. Instead of looking for contact information on their own, they go to the website of your competitor. Make it easy for them to take action. Tell them exactly how to reach you and then give them the opportunity to do it.
- Flashy Design – Using every trick in the book on web design might be fun for a web developer, but the average site visitor couldn’t care less. They just want to find what they’re after. Clean, simple, and uncluttered design makes it easy for your visitors to navigate and reach you faster. Plus, most visitors are finding you on mobile devices and a cluttered design doesn’t translate on a smart phone.
- Complicated Navigation – Ideally, your site offers a simple intuitive navigation that even a dog could get through. Unfortunately, this isn’t always the case. Remember, customers know what they want from your site, and it isn’t a tour of every page you have. Keep it simple, and let them show you the money.
The best way to get a website that will help you grow your business is by enlisting the help of a specialist in the area. Internet marketing to help contractors build there business is what we do. Let us help spread the word about your business with the most up-to-date marketing techniques.