Contractor Marketing – 3 Ways to Promote Your Website

By steering customers to your website, you can easily increase your contracting business at little or no cost to you.  Here are some ways to do this:

Add your contractor website address to:

  • Business Cards
  • Letterhead
  • Envelopes
  • Invoices
  • Any printed material with your company information
  • T-Shirts, Uniforms & Caps

Include your website on any advertising that  you do such as:

  • Internet Ads – paid and /or free advertisements
  • Yellow Page Ads
  • Newspaper Ads
  • TV or Radio Ads
  • Brochures, Flyers
  • Newsletters
  • Signage on company trucks or vans
  • Any other type of promotional material you use

Promote your website with customer relations:

  • Tell EVERYONE about the website for your contracting company!
  • Train your staff to invite any new or existing customers to visit your website.
  • After giving a bid, hand the customer your business card and suggest they visit your website – this will impress your customers and lead to getting more jobs.
  • Include your website address on your answering machine voice mail message.

Remember, even if you don’t do Internet paid advertising (Pay-Per-Click) or Search Engine Optimization, there are still many ways that having a website will result in getting you more business. But if you want your contractor website to really generate income, it needs to rank at the top of search engines like Google. Click here for how your website can rank at the top of Page 1.