General Questions

Website Design

Search Engine Optimization

Pay-Per-Click

ANSWERS

General Questions

Which kinds of contractors do you provide services for?

We focus on electricians, plumbers, HVAC Contractors, and General Contractors. We also provide services for other types of construction contractors such as roofers, concrete contractors, rooters, garage door installers, handymen, water damage restoration specialists, and others.


What Internet marketing services do you provide?


Which Internet marketing services should I do?

To create the most effective Internet Marketing program for your contracting company, you’ll need a program that is designed for your specific company, your budget, and your service area. Call us at 800-990-5811, and we can discuss the best program for you.


How long will it take to get my website to the top of the search engine rankings?

On average, for contractors in urban areas, it takes 1-3 months to get a website onto Page 1. Getting into the top three ranks on Page 1 usually takes a few more months. If you are interested in Search Engine Optimization (SEO), we’ll give you a time estimate for your company’s website. The estimate will be based on the type of services you offer, population in your service area, age of your website (if any), and competition from similar businesses.


How long does it take to see an increase in customer calls?

It can take as little as 1 day if we create a Pay-Per-Click campaign for you. A Pay-Per-Click campaign is paid advertising on a search engine like Google. When customers search for your trade, within hours of our creating the campaign, they’ll see your paid ad at the top of Page 1.

In the case of Search Engine Optimization (SEO), there’s more lead time. Your website will need to have reached Page 1 of a major search engine like Google to start generating customer calls to your office. That usually takes from 1-3 months. It can take a few more months for a contractor website to reach one of the top three ranks of a major search engine, where most of the customer calls are generated.


What type of customer uses the Internet to find contractors?

The Internet offers both more customers and, often, higher-profit customers. In general, Internet customers are more affluent and willing to pay for higher quality and reliability. A contractor who provides a high level of service to Internet customers can often increase their profit percentage on jobs.


If I start Internet marketing, will I be able to drop my print Yellow Page ads?

If your contracting company is in an urban area, you will likely be able to drop your Yellow Page ads. Customers are depending less on print Yellow Pages each year, and more on the Internet to find customers, particularly in urban areas.

According to the most recent data available, in July 2008, the Internet beat print Yellow Pages by 2 to 1 when it comes to looking for a local business. A nationwide survey conducted at that time found that only 30% of customers used print Yellow Pages to find a local business, compared to 60% of customers who looked on the Internet. Internet usage has been increasing year after year, so the figure for the Internet at this time is likely higher.


How much do Happy Contractor Internet marketing services cost?

  • Website design and construction
  • Pay-Per-Click campaign management
  • Search Engine Optimization (SEO)
  • Local Business Listing (Google places or maps)
  • $500-$1,500 one-time fee
  • $125 per month
  • $250-$500 per month
  • $125 per month

These figures give a rough idea. Prices vary depending on the services needed to create customer calls in your exact situation. Click here for more detail on pricing of our Internet marketing services.


Will my Internet marketing program take a lot of my time?

No. When we start services for you, we’ll interview you regarding your company so that we can create a customized program and an Internet marketing strategy designed specifically for your company. Once we get started, we’ll be a turn-key company that does the work for you. We want to free you up to do what you do best — run your company. We don’t expect you to have to do any of the Internet marketing work.

We’ll send you a report each month that you can look over in a couple of minutes to see how your Internet marketing program is progressing. Of course, you can call us anytime during business hours to discuss and re-direct strategy.


Will I need to understand a lot of computer jargon?

No. Our customer service staff is experienced at providing services exclusively for contractors. They speak in plain English, no Tec-talk necessary.


How can I tell if Happy Contractor is raising my website’s rankings in the search engines?

Every month you will receive a report showing exactly where your website ranks on the major search engines — Google, Yahoo, and Bing. The report will also show you the changes compared to prior months so you can see the progress of your website up the rankings.


Is there a simple, quick way to get started?

Yes, call us at 800-990-5811 between 8-5 Pacific Time to ask questions or discuss your company. If you’re interested in finding out more, we’ll do a quick evaluation specific to your company and propose an Internet marketing program that will start generating customer calls.


Do I have to sign a long term contract?

No, we have no interest or need to lock you in to a long term contract. We are confident that you will be receiving customer calls and E-mails from your website and will feel that our Internet marketing services are an excellent monthly investment.


How long do you recommend doing a Search Engine Optimization (SEO) program for?

In urban areas, it generally takes 1-3 months to get a contractor website onto Page 1 of the search engines. In smaller towns, it’s faster. In urban areas, it can take a few more months to get to the top of Page 1. After making it to the top of Page 1, if you’re in an urban area, it’s likely your competition will be continually trying to push ahead of you. In this situation it makes sense to continue your SEO program for as long as you wish to remain at the top of Page 1. In addition, continuing on with SEO will move you towards Internet Domination and increasing numbers of customer calls month by month.


I don’t have a website. Can Happy Contractor do Internet marketing for me anyhow?

Your company will need a website for Internet marketing. But don’t worry, we can build one for you that features the best qualities of your company and attracts the kind of customers that you want. Your website will be designed around the search terms that customers type in so that your website is more likely to be found on the Internet.

In this and other ways, we’ll design your website to be search engine friendly and to create a high customer response. Prices range from about $500 – $1,500, depending on size and complexity. Click here to see several contractor websites that we’ve built for clients.


Can I see some of the websites that you’ve created for other contractors?

Yes. Click here to see several examples of contractor websites that we’ve designed for clients.


Do you have clients I can contact to find out what they think of your services?

Yes. To protect the privacy of our clients, we don’t publish them on our website. But if you call us, we’ll be happy to set you up with some clients who you can contact.


Why should I choose Happy Contractor for Internet marketing rather than another company?

Because we do whatever it takes to get proven results with every single client. If we can’t get results with a client, we don’t take their money.


What if I’m not happy with your services?

You won’t be signing a contract beyond month to month, so you can stop your services with Happy Contractor at any time. Click here to see our cancellation policy.

Website Design

I don’t have a website. Can Happy Contractor do Internet marketing for me anyhow?

Your company will need a website for Internet marketing. But don’t worry, we can build one for you that features the best qualities of your company and attracts the kind of customers that you want. Your website will be designed around the search terms that customers type in so that your website is more likely to be found on the Internet.

In this and other ways, we’ll design your website to be search engine friendly and to create a high customer response. Prices range from about $500 – $1,500, depending on size and complexity. Click here to see several contractor websites that we’ve built for clients.


How will a website help me attract more customers and sell jobs?

Internet customers make over 4.5 million searches on the Internet for contractors and construction services each month. Having a website at the top of major search engines such as Google, Yahoo, and Bing gives you a powerful new sales tool for attracting customers. This is particularly the case if you launch an Internet marketing campaign, something that we can help you with.


What if I don’t have a company logo, can you still build me a website?

No problem. We’ll create a graphic of your company name for your website.


If you build me a website based on a sample website design, how will mine be customized?

We can base your website design on your existing website, on one of our sample contractor websites, or just start from scratch. If we customize one of our samples, your website will be customized for:

  • Your logo or company name
  • Your company colors or any color scheme that you wish, including a color scheme that you design
  • Your company information like phone number, address, year company was founded, number of employees, etc.
  • Your photos
  • Your customer testimonials
  • Your specific list of services
  • Any other aspect of the design that you want to customize


I have a website already. Will Happy Contractor use my existing website for Internet marketing?

If you’re happy with your existing website, we’ll be happy to use it for Internet marketing. We’ll work with you in making modifications for Pay-Per-Click and SEO. If you think you’ll get a better Return on Investment with a new look, we can either revise your current website or provide you with a new one.


Can I see some of the websites that you’ve created for other contractors?

Yes. Click here to see several examples of contractor websites that we’ve designed for clients.

Search Engine Optimization

What is SEO?

Search Engine Optimization (SEO) is the process of optimizing your website for Internet search engines. It’s a way to tell search engines what’s on your website and how helpful it is to people searching for your topic. Click here for more information about Search Engine Optimization.


What are the advantages of Search Engine Optimization (SEO)?

Your overall Return on Investment (ROI) with Search Engine Optimization is much higher than with Pay-Per-Click advertising. A contractor’s website that ranks high on the first page of the major search engines with expert SEO should generate at least five times the number of customers for the same cost as a Pay-Per-Click ad.


What are the disadvantages of Search Engine Optimization (SEO)?

SEO takes time, usually from 1-3 months to get a contractor’s website onto the first page of the major search engines. It can take a few more months for the website to reach one of the top three ranks of Page 1, where most of the customer calls are generated. This means that you will be investing money on SEO for a few months without receiving a lot of calls from customers. But once your website is on the first page, and then in one of the top three ranks, you will spend much less per month for a growing number of customer calls. The results will far exceed those of of Pay-Per-Click.


What is “Internet Domination”?

When your website is at the top of Page 1 for many search terms and for many neighborhoods or towns, we call this Internet Domination. An example of Internet Domination would be an electrician’s website ranking at the top of Page 1 whenever potential customers in several towns search for “electrician,” “electrical panel replacement,” “recessed lights,” or “house re-wire.” Internet Domination can be expanded to cover larger portions of a service area and more search terms with expert Search Engine Optimization (SEO). As the SEO program is implemented, month by month, the website generates growing numbers of customer calls.

Pay-Per-Click

What is Pay-Per-Click (PPC) advertising?

You can place a paid ad for your contracting company at the top of Page 1 of Google, Yahoo, and Bing. This kind of advertising is called Pay-Per-Click. Click here for more information about Pay-Per-Click advertising.


What are the advantages of Pay-Per-Click advertising?

If a contractor needs work right away, the best approach may be to start with a Pay-Per-Click campaign to jump-start customer calls. A Pay-Per-Click campaign also provides useful information regarding how customers are searching for your trade in your service area. This information can be helpful for creating a successful SEO campaign in the future.


What are the disadvantages of Pay-Per-Click advertising?

In the long run, Pay-Per-Click advertising is more expensive than Search Engine Optimization. Several years ago the overall cost of Pay-Per-Click advertising was much lower than it is today. But each year, as more contracting businesses use Pay-Per-Click, the costs continue to rise. This means that your overall Return on Investment (ROI) tends to be less each year with Pay-Per-Click.


I already have a Pay-Per-Click campaign. Will Happy Contractor want to build a new one anyhow?

We’ll do a free evaluation of your existing Pay-Per-Click campaign. We’ll give you a recommendation as to which will give you the best Return on Investment, a new campaign or tweaking your existing campaign.


Will I know in advance how much I’ll be spending monthly on a Pay-Per-Click campaign?

Yes. The Happy Contractor fee is a set monthly fee — $125 per month for each campaign. To set the budget for the monthly search engine payment, we’ll consult with you. The amount that you set will limit your charges each month to a set amount.


Does Happy Contractor provide a better Return on Investment from a Pay-Per-Click campaign than if I managed my own?

Yes, unless you’re expert at Pay-Per-Click. Pay-Per-Click campaigns can give a poor Return on Investment if not overseen with attention to the little technical details. We’ve been managing Pay-Per-Click campaigns for contractors across the country for years. Based on this experience, we adjust the settings on Pay-Per-Click campaigns so that contractors can save thousands of dollars on their Pay-Per-Click ads each year. Click here for more information on how we can save you money on your Pay-Per-Click campaign.

The bottom line is that we create killer websites, Pay-Per-Click and Search Engine Optimization campaigns that attract high-quality customers for contractors all around the country. If you want to be one of these contractors, please email or give us a call at 800-990-5811 (pacific time). We look forward to talking with you. We’d love to help take your company to the next level!