Custom SEO Website

The Custom SEO Website is a Search Engine-friendly (Search Engine Optimized) website that, in combination with an on-going rankings campaign, will get your company to the top of Google against the stiffest competition. This is where you want to be to generate customer calls. Surveys show that 75% of customers call one of the top three websites on Google.

In larger urban areas, the competition for the top of Google can be challenging. You need an excellent website that has a lot of useful information and is user-friendly for customers. Not only will it generate customer calls, Google will like it. But to beat your competition, your website needs to go a step further - it needs to be "optimized" - made Search Engine-friendly.

What Is Search Engine Optimization (SEO)?
Search Engine Optimization (SEO) is taking the steps needed to boost a website's rankings in Google. SEO, or "optimizing" a website, makes it easily findable by searchers.

When we optimize your website, we start with research. First, we determine the words that customers type into Google to find your trade. For example, we've found that someone in Austin looking for an air conditioner is more likely to type "air conditioning Austin" than "heating and cooling Austin." Words and phrases that searchers frequently type to find companies in your trade are your "keywords."

Second, we research your competition. How well-optimized are their websites? Your website should be better optimized than your competition without screaming to Google "I'm optimized." Google wants to rank the websites highest which are truly useful to customers, not those which bought the most outrageous SEO job. For this reason, it's important not to over-optimize.

While researching your competition, we may also find niches where there's little competition. For example, if you're a plumber that installs tankless water heaters, you may be able to rise to the top of Google quickly for customers looking for this product. You'll need the research on what customers are typing in as well as an optimized page on tankless water heaters.

We incorporate your researched keywords in your "optimized" webpage text. We also rely on this research to make technical changes to parts of the website that are read only by Search Engines.

What is the difference between on-site optimization and off-site optimization?
Writing optimized text and making the technical modifications read by Search Engines is "on-site optimization." Once your website is on the Internet, you'll also need an on-going rankings campaign. This is "off-site optimization." Its focus is getting other websites to link to yours. Generally, the more links that you have from quality websites related to your trade, the higher you'll rank on Search Engine pages. Happy Contractor can provide you with both on-site and off-site optimization.

The Custom SEO Website provides on-site optimization One Time
Fee
Marketing Evaluation & Analysis of Competition
Analysis of keywords, competitor websites, rankings (if you have an existing website)
Analysis of level of effort needed to rise to top of Google 		$225
All the Features of a Custom Website
Plus Optimized Keyword Text
Click here for Custom Website Features		 $1,500
Technical Webpage Optimization Readable by Search Engines
Site Maps, H1 and H2 headers, Metatags for Titles and Descriptions, Image Alt Tags		 $400
Customer Usability & Internet Visibility
Check of links, browser compatibility, load time, HTML validation
Check of Indexing by all 3 major Search Engines		 $275
Total Custom SEO Website $2,400

 

Click to compare, in detail, a Custom SEO Website with a Basic Website or Custom Website.

Click here to compare, in brief, the features of a Basic, Custom, and Custom SEO Website.