Being a contractor means having to carve out your own niche. You have to develop a customer base, establish leads, and remain relevant by offering sustainable services. Sometimes the various factors involved in becoming a successful contractor can be overwhelming. One of the most important parts of this field is having an online presence, which […]
As a construction contractor, all your work is done offline, so why do you need a website? A website is a great marketing tool for anyone in any field. It can be used as a hub for your marketing tactics, online and off. Even if you are running a very successful print advertisement campaign, by […]
You might have heard a little bit about Pay Per Click but you’re confused at how it works. Don’t worry – we’ve all been there. Setting up a Pay Per Click, or PPC, campaign can be quite confusing. So, what is PPC? Pay Per Click is another aspect of internet marketing where advertisers pay when […]
Why do contractors need a reliable website? The answer is simple: it’s 2018. Everyone is on the internet these days, posting to social media, looking up recipes, searching for people to get work done. In today’s world, if you don’t have a website, you don’t exist. That’s why it’s so important to have a contractor […]
Whether you have a professional company take care of your SEO or you do it yourself, you should know there are two forms of optimization: white hat and black hat. Light and dark, good and bad. White hat SEO are optimization techniques that allow your website to rank naturally. Google has not marked these techniques […]
It can be hard to find the right person to fill your new job opening. Fortunately, an unlikely hero has emerged: Facebook. Over 1.45 billion people visit Facebook on a daily basis. You need to reach people where they’re spending most of their time. Facebook now lets you post job opportunities on your business page […]